A content writer is someone who specialises in providing the relevant content to a specific website, every website has a specific target audience, requiring content at a different type and level, dependent on the business owners need.
The content should contain words that are specific to the website, that attract the audience, and retains the audience.
The name for these are Keywords, each website will have a specific keyword or set of keywords, that is used throughout their website.
Writing the content should be specific to the business owner’s requirements, and you must make certain that you write to the specifications that you have agreed to.
You must also set out an agreed time limit that you will finish and deliver the final copy back to the client, and if you want to keep the work coming your way, you need to keep to the date you have agreed on.
Content writers need to keep their writing informative, interesting and new, it needs to grab the reader, and it needs to give the reader information, it needs to serve a purpose, it needs to keep the reader wanting more, which means they will make the website a favourite if it keeps giving them what they are looking for.
Having a look at other material on the website before you commence any work, will give you some insight into how the business is currently running, unless it is a new site or an old site having a complete overhaul.
You need to decide also on prices you are going to charge for any work, this could be either
- Per word
- Per hour
- Per 500 words
Or something similar, but do not sell yourself short, if you decide on a reasonable set price for a set amount of words, stick to your guns. Look at what others are charging as well to give you an idea of what people are willing to pay.
With experience you would then charge a different set of prices for more specialist skills such as Search Engine Optimisation, an advertising campaign or a website.